Website Structure for Small Businesses


We’re a Pittsburgh-based digital marketing agency with a wide range of services including website design, social media management, content creation and more. We work with small businesses to help them share their passion and story in the most creative way possible.

Website Structure for Small Business: 5 Ways to improve

Is your website structure optimized for your small business? Check out these five tips to improve it!

website structure is everything!

Your website is your most important marketing tool and first impression for potential customers. That’s why it’s crucial to have a website structure that is easy to navigate and provides all the information potential customers are looking for. Here are some quick tips on how to optimize your small business website for better results.

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5 ways to improve your small business website structure

As a small business, your website is one of your most important marketing tools. It’s the first place potential customers will go to learn more about your products or services, so it’s crucial that your website is well-structured and easy to navigate.

A good website structure makes it easy for visitors to find the information they’re looking for, and it also helps search engines index your website more effectively. That means better rankings in search results, which can lead to more traffic and more customers.

1. Keep your website structure simple and organized. A simple website structure is easier for users to understand and navigate. It is also easier for search engines to crawl and index your website. Use clear and descriptive titles and headings to help users find what they are looking for.

2. Use easy to navigate menus and sub-menus. Organize your website content into logical categories and use clear and descriptive titles for each page. Use drop-down menus and breadcrumbs to help users navigate your website.

3. Make use of breadcrumbs. Breadcrumbs are links that show the user’s current location on a website. They are typically located at the top of a web page. Breadcrumbs can help users navigate your website more easily and can also help improve your website’s search engine optimization.

4. Use clear and descriptive titles and headings. Using clear and descriptive titles will help users find what they are looking for on your website. It will also help improve your website’s search engine optimization.

5. Optimize your website for search engines. Use keyword-rich titles and descriptions to help improve your website’s ranking in search results. Make sure to include relevant keywords throughout your website content. Creating a sitemap can also help search engines index your website more effectively. in short, make sure you are a “google-friendly site”!

By following these tips, you can improve your website structure and make it more user-friendly and search engine friendly.

key takeaway

There’s no question that website structure is important for small businesses. By improving your website’s structure, you can make it easier for customers to find the information they need and make it more likely that they’ll stay on your site longer.

Following these 5 tips will help you climb the ranks of search engines and be found by more potential customers than ever. Don’t know where to start? reach out to us – we are happy to help you out!

AmalgaNation creates websites, digital marketing content, manages social media and more for small business

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